Meet top 11 artist managers powering Nigeria’s $2 billion Afrobeat music industry.

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Based on the recent feature by Nairametrics and corroborated by other reputable sources, here are the standout managers steering the industry:

1. Asa Asika – The strategic mind behind Davido’s global empire and co-founder of The Plug, a multifaceted entertainment conglomerate .

2. Sunday Are – Manager to Wizkid and a veteran music executive whose three-decade career includes managing legends like Majek Fashek and Christy Essien-Igbokwe .

3. Vannessa Amadi-Ogbonna – A PR expert turned manager, whose branding finesse has propelled Tiwa Savage’s global presence .

4. Sean Okeke – Co-founder of Jonzing World, he launched Rema and played a pivotal role in making “Calm Down” a worldwide hit. Recognized by Billboard among Top Global Talent Managers of 2023 .

5. Alexander (Alex) Okeke – Head of Talent at YBNL Nation, key to nurturing artists like Fireboy DML (including his worldwide hit “Peru” featuring Ed Sheeran) .

6. Elizabeth Sobowale – Since 2022, she’s guided Adekunle Gold’s creative and brand trajectory, including his sign-on to Def Jam .

7. Bose Ogulu (“Mama Burna”) – Burna Boy’s mother and manager, with a masterstroke in building his Grammy-winning global brand .

8. Wale Davies & Muyiwa Awoniyi (BSB Management) – The powerhouse team behind Tems (and Omah Lay), elevating her into global acclaim with Grammy wins and major collaborations .

9. Stephen Timothy Nana – Architect of Asake’s rapid rise—infusing street energy with strategic brand development 

10. Bankulli (Abisagboola Oluseun John) – Founder of Bankulli Entertainment; previously managed D’banj post-Mo’ Hits and contributed to international collaborations such as Kanye & Jay-Z’s Watch The Throne .

11. Taiye Aliyu – Manager of Yemi Alade, recognized for cultivating her vibrant image and global brand recognition 

These managers are more than behind-the-scenes operators—they are the creative directors, strategists, negotiators, and network-builders forging Afrobeat’s global cultural footprint.

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